Reveals the Motivation Behind the Brand

Brainchild of DMC Makeup Artistry in Milwaukee, WI

Behind the Scenes with Milwaukee Makeup Artist: Dana
The Knot Hall of Fame, WI

DMC Makeup Artistry

“The most beautiful makeup of a woman is passion. But cosmetics are easier to buy.” - Yves Saint Laurent

After years of struggling with persistent skin issues, I finally uncovered the root cause: an undiagnosed dairy allergy. This revelation was a turning point, prompting a complete overhaul of my diet and a more targeted approach to skincare. The transformation in my skin was remarkable, and it ignited a passion within me to help others achieve similar results.

This personal journey directly inspired the vision for Urbaine Oasis Spa Boutique. My goal was to create a sanctuary where clients could find solutions to their own unique skin challenges, much like I found mine. We specialize in identifying underlying causes of skin concerns and developing personalized treatment plans that deliver real, lasting results. At Urbaine Oasis Spa Boutique, we are dedicated to empowering our clients to overcome their skin problems and achieve the radiant, healthy skin they deserve. We are here to support you in looking and feeling your best for all of life's important moments, including special events such as weddings, birthdays, and proms.

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Why Choose Me?

I’m always learning and growing in this field, seriously! I’ve put in over 10,000 hours of training and have a ton of qualifications to show for it. I’m a licensed Esthetician, a CIDESCO International Beauty Therapist (which means I can practice in 30+ countries), an Esthetics Instructor, a Certified DermaplanePro Trainer, a Laser Technician, and even a skilled Makeup Artist. All that experience means I can offer you a really comprehensive and specialized approach to skincare and beauty.

Beyond working directly with clients, I’m super passionate about giving back and making a difference in the beauty industry. I’m a proud Board Member of the Wisconsin Cosmetology Examining Board, where I get to help make sure licensed professionals and their businesses are safe and clean. I focus on ensuring everyone is working within their scope and following all the rules, which ultimately keeps clients safe and maintains the integrity of our profession. I take great pride in supporting the local beauty industry and ensuring high standards for clients and professionals alike.

My commitment to community wellness goes even further. I’m actively involved with several non-profits. I’m a member of Visit Milwaukee, the African-American Chamber of Commerce, the Hmong Chamber of Commerce, the South Eastern Wisconsin Latino Chamber of Commerce, and the East Town Association. Through these groups, I’m really working to boost wellness awareness throughout the amazing Milwaukee community and for all its visitors.

And guess what? I’m also the proud founder of our in-house Wellness Collective! It’s a fantastic initiative that celebrates and features other independently owned, women-led small businesses. This collaborative space is all about offering a diverse range of services and products, creating a supportive environment for local entrepreneurs, and enriching the wellness options for all our clients.

Why DMC Makeup Artistry?

Conveniently located in downtown Milwaukee on the 12th floor in the City Center building, Urbaine Oasis Spa is designed to be a sanctuary where every client feels a profound sense of comfort and belonging. Our decor thoughtfully combines warmth and sophistication, featuring reclaimed wood accent walls that evoke a sense of natural tranquility. Plush recliner chairs in our exclusive Relax & Rewind Lounge invite guests to unwind completely, while vibrant pattern pillows add a touch of modern elegance and personality.

The ambiance is further enhanced by carefully selected aromatherapy, designed to calm the senses and promote deep relaxation from the moment you step inside. Our friendly and knowledgeable staff greet every guest with inviting smiles, embodying our commitment to exceptional service and genuine care.

To elevate your experience, our complimentary beverage station offers refreshing fruit-infused filtered water. We welcome guests to their appointments with aromatherapy-infused hand towels and luxurious spa slippers, ensuring a seamless transition into a state of pampering. Smooth and chill jazz melodies gently fill the audio system, complemented by calming visuals onscreen, creating a harmonious environment that soothes both mind and body. And, of course, a delicate piece of chocolate is always available to provide a moment of sweet indulgence and soothe the soul. In addition to these amenities, we also offer extra services to accommodate last-minute beauty needs or special requests, ensuring every client receives a tailored and complete experience.

At Urbaine Oasis Spa, we firmly believe that offering advanced treatments like laser hair removal or medical injectables should never compromise the luxurious spa experience our clients cherish. We seamlessly integrate cutting-edge technology with an atmosphere of opulent relaxation, ensuring that every visit, regardless of the service, remains a truly indulgent escape.

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On your wedding day, every detail matters and that’s why having a professional makeup artist and hairstylist by your side makes all the difference. Dana and her team arrive promptly at your chosen location, ready to transform your bridal party with top-quality makeup services and expert hair styling. To ensure a smooth and enjoyable experience, it’s essential to have a dedicated area set up for hair and makeup, complete with good lighting, comfortable chairs, and tables for the artists to work their magic.

The morning begins with each member of the bridal party arriving with clean, prepped skin and hair, as instructed during the planning process. Dana’s team uses advanced makeup techniques and professional products to create flawless, long-lasting looks tailored to each person’s unique style and skin tone. Whether you prefer the airbrush makeup option for a truly seamless finish or a more traditional makeup style, Dana will work closely with you to design a look that enhances your best features and complements your dress, theme, and personality.

Throughout the morning, the makeup artist provides touch-ups as needed, ensuring everyone looks absolutely stunning for the ceremony and every photo. With years of experience handling wedding day logistics in Milwaukee, Lake Geneva, and across southeastern Wisconsin, Dana and her team work efficiently and calmly, allowing the bridal party to relax and enjoy the excitement of the day. Their passion for beauty and commitment to exceptional service means you can feel confident that every detail is handled with care.

By choosing a professional makeup artist and hairstylist, you’re investing in a stress-free, luxurious experience that lets you focus on what truly matters, celebrating your special day. From natural, glowing looks to bold, glamorous styles, Dana’s artistry ensures every bride and bridal party member feels beautiful, confident, and ready to shine. With a reputation for doing such an amazing job and a deep understanding of wedding day needs, Dana is the trusted choice for brides seeking flawless results and unforgettable memories in Milwaukee, Lake Geneva, and beyond.

Wedding Day Logistics

Client Testimonials

  • "Dana and her team did an amazing job with my bridal makeup, the bridesmaids, and mothers! Dana is meticulous, very talented and listens to what you want. Dana and team were very accommodating and helped make the morning run very smoothly! I definitely recommend DMC for your big day!!”

  • “Dana is hands down the BEST in Milwaukee. She did my makeup for a local charity gala and it was flawless. Dana’s endless knowledge and passion for her craft are quite evident as they show in her work. I’m not one to wear makeup often and throughout my hour with Dana, she asked me my thoughts/if I felt comfortable with the look, along with reassuring me I still looked like myself. I hands down recommended Dana to anyone looking for a make up artist no matter the event. I will be booking her again for my wedding makeup next year.”

  • "Thanks so much for your help in making our wedding wonderful! We had an amazing time, and all the ladies' makeup looked amazing in the photos! Thank you again, we're so grateful.”

  • “Dana has incredible talent and professionalism in makeup artistry and I'm happy that I chose her for my wedding. She also gave both my husband and I AWESOME facials before the wedding, which I would highly recommend everyone does not only to prep your skin but even just to relax during the week of your wedding. She was great at working with the different skin tones in my bridal party, stayed calm throughout the morning chaos, and is a genuinely nice person.“

  • “My hair and make up withstood rain, snow, and hail during outside photos and it still looked flawless by the time we arrived at the reception venue.Thank you Dana!”

  • “I had several trials, including a makeup trial and a trial run, before my wedding. Dana was so patient and made sure I was completely happy with my look. Each trial helped me feel more confident that my wedding day would be perfect. I highly recommend booking Dana for weddings in Madison, Milwaukee, and throughout Wisconsin. She is truly the best!

 Frequently Asked Questions

    • Building valet is available from 9am-6pm, Monday thru Friday

    • Metered street parking is available near around the building (free on weekends)

    • Power Parking Garage, 2 locations: 

    The Hop trolley stops one block from Urbaine Oasis Spa during the week beginning around 5 AM, and 7 AM on the weekends, enjoy a FREE RIDE to your spa appointment on The Hop. Click here to see the schedule.

  • Our address is 735 N. Water St., Milwaukee, WI 53202. We’re in the City Center building next door to Gold’s Gym, now known as East Bank Athletic Club & Social.

    Once inside the building: 

    • Go to the West Elevators

    • Select 12 on the kiosk outside elevators

      • . These are smart elevators and will indicate which elevator will take you to your floor so no need to push any buttons inside the elevator. 

    • There is a front desk attendant in the lobby if additional directions are needed.

    • Once the elevator doors open to the 12th floor, follow the hallway path to Suite 1228

  • Yes, they pair beautifully together. The massage therapists have their own booking systems as they are independent contractors part of our Wellness Collective. We work with our clients to coordinate so both services can be booked together.

  • Yes. We’ve partnered with CareCredit and Affirm, Buy Now Pay Later to offer you financing options on services. Click here to learn more.

    • 48-hour notice is required for cancellation of any service. Cancellations are allowed via phone call, text or email.

    • A full-service charge will be incurred for any late cancellations or no-show appointments.

    • If the spa service is part of a current package, one service will be charged from that series.

  • Yes. Gift cards can be purchased in the spa or online. 

    • Plastic gift cards must be purchased in person or over the phone as the bar codes are different from the online purchase. Curbside pickup is available.

    • Electronic gift cards can be purchased online through our website, via our Vagaro business page or by calling us at 414-526-1113.

      • They can be emailed electronically to the purchaser or recipient.